About Ryangel
A Lusaka agency built on measurement.
Ryangel Solutions was founded in 2020 by four Zambian marketers who’d watched local businesses pour money into marketing with no idea what worked. We built a measurement-first alternative: transparent reporting, Zambian-calibrated targeting, and accountability to acquisition rather than vanity metrics.
How we measure
Every engagement is measured against real business outcomes — acquisition cost, conversion rate, revenue attributed. We report transparently, including when campaigns underperform. Ad spend passes through at cost with no hidden markups.
How we work locally
Our targeting, creative, and channel strategy are calibrated to Zambian markets — how Zambians search, what platforms they use, when they buy, and the payment realities that shape conversion. We don’t copy strategies from Nairobi or Lagos.
Who we serve
Zambian SMEs and growing brands seeking measurable digital acquisition. Businesses moving from ad-hoc marketing to a real engine. Early-stage businesses establishing fundamentals.